How I’ll market your home

Before I sold homes, I spent years marketing them for other agents. It’s still the part of the job I like best. A golf home in Scottsdale has two kinds of buyers: the ones who want the house, and the ones who want the club. The plan below is built to reach both, and every piece of it is something I do myself or oversee directly.

Before it lists

A staging consultation

Before anything is photographed, we walk the home together, room by room. I point out what to move, store or add, from where the sofa faces to how the patio reads from the course. Most homes need a rearrange, not a rebuild. When one needs more, I can bring in a professional stager, and we talk through the cost before anything is booked.

Photography I direct

I walk the home before the photographer does and build a shot list around what will sell it: the view down the fairway, the light in the kitchen at the right hour, the patio at dusk. If you’d like, I’m there for the shoot, moving lamps, opening shutters and checking frames as we go. For some homes, drone photos and video of the course, the views and the setting may be available too.

Copy written for the person buying it

Listing descriptions are where most homes lose their personality. I write yours myself, in plain language, and the club details (membership type, what transfers with the sale, how the home sits on the course) are confirmed with the club, not guessed.

HOA rules, checked first

Before a sign goes up or an open house is planned, I confirm your community’s HOA rules and fees, so the marketing fits what the neighborhood allows.

Zillow Preview

Through Keller Williams, your home can appear as a preview listing on Zillow, Trulia and Realtor.com before it officially goes on the market. Buyers can save it, ask questions and line up a showing for the day it opens, so interest is already waiting at launch. It is paired with a Coming Soon listing on the MLS, so local agents see your home at the same time buyers do. Keller Williams has guidelines for how Preview is used, and I follow them. Whether to use it, and for how long, is your decision; we’ll talk through the timing together.

On launch day

The MLS

Your home goes live on ARMLS, the multiple listing service agents across the Phoenix area work from. It’s the first place a buyer’s agent looks when a client is ready to tour.

The home search sites buyers use

From the MLS, the listing feeds out to the large consumer sites, including Zillow, Realtor.com, Homes.com and Redfin, along with kw.com and the Keller Williams app. The photos and description buyers see there are the ones we prepared together.

The Keller Williams network

Keller Williams reports more agents than any other real estate franchise in the world. I share your home with agents across our Arizona offices, and with Keller Williams agents in the cities many Scottsdale golf buyers are moving from.

A premier open house on opening weekend

The first weekend your home is listed, I hold a premier open house so interested agents and buyers can all see it at once, while it’s new and attention is highest.

Zillow Showcase, when it fits

For homes where presentation carries the price, I can add Zillow Showcase. Your listing shows as a large photo right on Zillow’s map instead of a price dot, and it comes with a 3D tour, an interactive floor plan and video, so buyers spend real time with the home before they book a showing. We’ll decide together whether it’s worth adding for yours.

While it’s on the market

Social media

Your home gets its own set of posts on Instagram, Facebook and LinkedIn, each written for the platform rather than copied across. The course, the club and the neighborhood get as much attention as the kitchen.

Email

New listings go out to my email list, and to buyers who have asked this site to tell them when a home comes up in your community.

The club, explained

If your home is in a club community, the marketing explains how membership works, what it costs and what comes with the sale. Buyers who understand the club early ask better questions and make cleaner offers.

Showings that work around your life

Every showing is scheduled through me, around you and your routine, so selling your home doesn’t take over your week.

You’ll know how it’s going

Every week, whether there’s good news, bad news or no news, you’ll hear from me: showings, online activity, what buyers and their agents said, and anything I’d change. You won’t have to wonder where things stand.

Zillow Preview and Zillow Showcase are Zillow products. Availability and features are set by Zillow and may change.

More for sellers

• How selling works, from the first walk-through to closing day
• Pricing and preparing your home, and what makes a golf home different
• What it costs to sell, and what you’ll keep
• What is my home worth?